Head Office
CRM Manager
CRM Manager – 6 Month Fixed-Term Contract
Barbican, London | Hybrid Working (1-2 days a week) | Marketing | Fixed-Term Contract: 6 Months
Competitive salary available, depending on experience
37.5 hours per week
Nuffield Health is the charity that’s building a healthier nation, one day at a time. From award-winning hospitals and leisure facilities to flagship community programmes – we’ll do whatever it takes to look after the UK’s wellbeing. It starts with passion and commitment to quality. It starts with you.
As a CRM Manager, you’ll play a key role in delivering impactful CRM campaigns, communications, and automated customer journeys that drive lifetime value. Working closely with the Senior CRM Manager, you’ll use Salesforce Marketing Cloud, Salesforce CRM, and third-party tools to enhance customer experience across B2C and B2B service lines.
This is an exciting opportunity to contribute to CRM transformation and strategic programmes, helping shape how customers engage with our brand and services.
As our CRM Manager you will:
Deliver CRM campaigns and automated journeys using Salesforce Marketing Cloud and other tools.
Collaborate with stakeholders to improve data quality, integrity, and reach within Salesforce.
Brief and coordinate with our SFMC development agency to optimise platform capabilities.
Support the creation and launch of new customer journeys, including solution design and testing.
Manage a backlog of campaigns, communications, and events, ensuring timely delivery.
Prepare journey maps, copy, imagery, and dynamic content for email and SMS channels.
Ensure GDPR compliance across all CRM communications and data handling.
Conduct A/B testing to optimise engagement and build customer insight.
Create and maintain reporting dashboards to measure CRM performance and ROI.
Use insights to inform onboarding, training, and campaign optimisation.
Champion closed-loop reporting and embed ROI tracking into BAU processes.
Maintain and update CRM templates, ensuring compliance and relevance.
Manage data updates including permissions, PI changes, and complaint-related actions.
Document formal processes to support an ‘always-on’ CRM operating model.
Build and maintain strong working relationships with key internal and external stakeholders, including:
Senior CRM Manager and CRM Team
SFMC Development Agency
External agency partners and suppliers
Wider Marketing and Digital teams
Central teams: Trading, Sales, Customer Propositions, Comms, Brand, Digital, Finance
Central Operations and Site Contacts
To succeed as a CRM Manager, we’re looking for:
Hands-on experience with Salesforce Marketing Cloud or similar ESPs
Proven track record of delivering results through customer insight
Adobe Creative Suite (Photoshop, Dreamweaver)
Strong understanding of Sales and Marketing KPIs
Campaign creation and lifecycle journey mapping
Excellent copywriting and proofreading skills
A/B testing and post-campaign analysis
CRM performance reporting
Desirable Qualifications & Experience
Degree in Digital, IT, Business, Marketing or equivalent
Experience with SFMC modules: Email Studio, Automation Studio, Mobile Studio, Journey Builder, Content Builder
Knowledge of healthcare, fitness, or consumer health sectors
Experience in both B2B and B2C environments
Familiarity with Salesforce CRM, Sales Cloud, and Service Cloud
Understanding of customer segmentation in cloud-based platforms
Helping you feel good.
We want you to love coming to work, feeling healthy, happy and valued. That’s why we’ve developed a benefits package with you in mind. Here, you can choose from a range of fitness, lifestyle, health and fitness wellbeing rewards, such as free gym membership, health assessments, retail discounts and pension options.
At Nuffield Health, we take care of what’s important to you.
If you like what you see, why not start your application now? We consider applications as we receive them and reserve the right to close adverts early (for example, where we have received an unprecedented high volume of applications). So, it’s a good idea to apply right away to ensure you’re considered for this role.
Apply today… It starts with you.
Rewards & Benefits
Helping you be and feel your best.
Annual Leave
25 days + Bank Holidays, increasing to 27 days after 5 years and to 30 days after 10 years of service.
Nuffield Health Healthcare Plan
Membership is free for employees and you can add partner and dependants at your own cost.
*eligibility criteria applies.
Financial Wellbeing
A range of employee benefits through a Financial Wellbeing provider – including affordable loans repaid through salary, access to your pay when you need it, simple savings, a government Help to Save scheme and money insights.
Cycle to Work Scheme
Save money, get fit and reduce your carbon footprint by taking advantage of this tax-efficient scheme to get a new bike.
Gym Membership
Free membership to any Nuffield Health gym, plus discounted memberships for family members.
Online GP
Discounted access to secure video and telephone GP consultations and a suite of healthcare management tools, provided by digital healthcare company Doctor Care Anywhere.
THE NUFFIELD HEALTH ACADEMY
Leading at every level
We have various Leadership & Talent programmes aimed at developing our future leaders, from discovering leadership through to established and senior leadership programmes. Wherever you are in your career, we’ll provide the support if you have the drive and ambition to become one of our leaders.
THE NUFFIELD HEALTH ACADEMY
Apprenticeships
We’re committed to nurturing the talent of the future. That’s why we support people on Apprenticeships in all areas of our organisation, regardless of age or skill level. With 50+ available programmes, you’ll start your career with us as part of a close-knit, welcoming team.
The Nuffield Health Academy
Managing futures
To complement our Leadership & Talent programmes, we also have a number of management modules. Our online Nuffield Health Academy provides you with the skills to be a successful manager with Nuffield Health, through modules including HR, influencing and recruitment.
Relevant Stories
Sharing memorable experiences.
Having my efforts recognised
Meet Taylor Yost, Contact Centre Team Leader at our Epsom Support Centre.
More than a company
Meet Jodie Howes, Multi-Site General Manager at Croydon Central & Croydon Purley Way Fitness & Wellbeing Centres. Jodie joined us 13 years ago and shares her highlights and career progression.
Achieving aspirations
Meet Martin McGrath, Multi-Site Customer Experience Manager for Wandsworth & Wandsworth Southside Fitness & Wellbeing Centre. Martin joined us in 2011 and shares his story with us so far.
Making a difference
Meet Rebecca Killington, Multi-Site Customer Experience Manager at Romford and Chigwell Fitness & Wellbeing Centres.
Working together
Meet Cathy Bodie. Originally from the US, Cathy became a registered nurse in 1984 and now holds the role of Health & Safety and Facilities Coordinator at our Guildford Hospital. Follow her journey with us.
Pursuing a career in HR
Meet Jack Thomson, Senior People Administrator at our Epsom Head Office. Jack tells about his career progression since joining us 16 months ago.
Learning something new every day
Meet Neethu Sukumaran, People Services Administrator at our Epsom Head Office. Neethu shares the highlights of her journey from joining as a candidate coordinator in 2021 to present.
Thinking outside the box
Meet Philly Croucher, People Service Team Leader at our Epsom Support Centre. Philly shares her journey with us so far.
A great opportunity
Meet Chloe Weir, People Services Administrator at our Epsom Support Centre. Chloe joined us 2 years ago in the remote services team, responding to queries, then moved over to the People Services team where she’ll be progressing to a senior role next month! Follow her journey with us so far.
Pride 2024: Hope's Story
To kick off our Pride Month celebrations, we spoke to Hope Reeves (she/her), Resource Planning Analyst. Hope shares what pride month means to her, the importance of showing support and bringing her whole self to work.
A Day in the life of a Patient Service Administrator
Meet Eilish Mccreadie, Patient Service Administrator at Nuffield Health Glasgow Hospital. We asked Ellish what a typical day looks like, and what the favourite parts of her role are.
International Women's Day 2024
In our series of International Women's Day stories, we spoke to Nicole Swaby, Head of Learning Excellence. spoke to Jodie Howes – Multi-site General Manager, Olivia Tyler – National Fitness Assurance Lead and Nicole Swaby Head of Learning Excellence in NH’s Learning Foundation.
Hints & Tips
Help with your application.
Once you’ve found the right role for you, you can apply online. All you need to do at this stage is submit your CV, a covering email, and a few personal details.
Our recruitment team screens all of the applications we receive. So, if they see that you’ve got the right sort of skills and experience needed for the role, your details will be passed on to the relevant hiring manager. Then, if you fit all the criteria at this stage, you’ll be invited to take part in a video, telephone or face-to-face interview.
CV
Think about the skills and qualities asked for in the job description and show how you’ve applied those same skills and qualities in other roles. Focus on the things that will make us want to see more of you.
Covering email
Your CV will contain details about why you’d be a good fit for the role, but it’s well worth adding a short, snappy paragraph pulling out the two or three most compelling reasons as to why you’d be perfect for the job in your covering email..
Video interview
The video interview lasts 15-20 minutes if you get to this stage. On the day, look the part, be aware of your surroundings and practice your answers to feel prepared. Most of all, relax and be yourself.
DBS Checks
Some of our roles require a DBS check and they are processed through the Disclosure and Barring Service (DBS) as part of the recruitment process. These checks are to assist employers in making safer recruitment decisions. However, a check is just one part of robust recruitment practice.
Documents
You could be asked to provide proof of vaccinations as part of our Occupational Health pre-employment screening. We know it can be time consuming to get this information if you don’t already have it to hand, so we encourage you to start preparing this information to avoid any delays to the onboarding process.
Your current studies
If you are currently undertaking any strudies, education or apprenticeships, its worth noting there are some training provider we're not partnered with, and therefore potentially unable to support your continued learning. Ensure you share this at interview and for queries contact psc@nuffieldhealth.com
Feedback on applications
Due to the volume of applications we receive we are unable to provide individual feedback from an inital application.